In August, a radio interviewer asked me what I had expected to happen after my book, A Good Home, was published in 2013.
“Seriously?” I asked. “My plan was to go back to bed.”
What saved my book?
A skilled and caring social media strategist.
Lauren was the person in charge of social media strategy for one of Canada’s biggest English language magazine publishing companies. She had helped magazines such as Style At Home, TheHockey News and Elle Canada increase their social media traffic by up to 1200% year over year.
In other words, Lauren knows her stuff.
She patiently explained to me what was required.
I think I rolled my eyes at times. What was this thing called a “blog”? And who had time for Facebook, Twitter, Google +, Goodreads, etc. etc.
“Not to worry,” she said. “I’ll set it all up for you.”
It was a necessity: my ‘book tour’ stopped soon after it started.
I was in full-blown relapse and my doctor had firmly stopped all my book-related activities outside the home.
Lauren designed my blog, Facebook and Twitter pages, etc., and taught me how to use them.
“Your blog should be informal and personable,” she said.
But I was too scared at first. So, to show me what was possible, Lauren did my first several posts on WordPress and other platforms.
All the time, Lauren kept teaching me, sending me simple instructions till I took over the work. She even created a marketing calendar that combined social media with other forms of promotion.
Today I have an international following.
My blog alone is approaching 40,000 views in just over a year of serious effort on my part. I have more than a thousand followers on Twitter, and many more through the other platforms I use.
I value this outcome for the many books I’ve sold, yes. Even more valued, though, are the supportive social networks that I’m part of today.
My social media expert saved my book. In the process, she gave me so much more.
Thank you, Lauren. I’d have been lost without you.
*Lauren is also my daughter.*