So says Pantone, the colour people. (But they call it ‘ultra violet’, mind you.)
And so declared Lauren, for whom Myrtle was originally written. She promptly created this image using a picture from Myrtle the Purple Turtle.
I seem to be spying purple everywhere these days! Here’s Queen Elizabeth, looking very fashion-forward:
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And what’s better than a box-fort? I love this photo of Nadine Janetta’s two daughters Ella (4) and Leah (2). (Eldest daughter Brooklyn is only partly in the photo.)
Nadine, who lives southwest of Toronto, says, “It was the perfect cozy place to cuddle up with your book.”
“The girls have fallen in love with Myrtle and her friends in this well-told story of self acceptance – Myrtle the Purple Turtle has become the most read and asked-for book in our home.”
Ella, who is 4, says she likes the picture of me in the book. (Thanks, Ella!) She likes the book “because Myrtle falls asleep on her back” and “because she wants to be the same as the other turtles because she is purple”.
Brooklyn, who is 8, says: “It shows me that everyone’s different and you can’t change that.”
Nadine is one of three winners in the Myrtle giveaway in October. The others are bloggers Alethea Kehas (New Hampshire) and Brad Volz (Arkansas).
Their responses to Myrtle are lovely.

Alethea says Myrtle is “a beautifully written and illustrated tale of friendship and acceptance. I’m pretty sure I enjoyed it as much as my niece!”
Brad calls Myrtle “a timely and timeless story most needed in our troubled world. Myrtle the Purple Turtle is a delightful book to help teach children to embrace both their uniqueness and shared humanity.”
Thank you all! And remember: #loveyourshell!
Power to the Purple!
Yes indeed! Power to the purple!
I second that comment 🙂
Power to the purple!
So happy for you getting such great reviews.
Me too! I’m filled with gratitude at the impact Myrtle is having. I visited a school on Friday and the children – dozens of them — spoke so intelligently about the book — I was blown away.
Kids amaze me all the time!
Power to the Purple!!
Love it. I must try to use that in a headline soon, you creative girl you!
That box does look rather cozy. 🙂
I think so too! In these days of expensive toys and structures for kids, that is so lovely.
Purple is majestic. 🙂
Majestically purple, indeed.
Purple rules!
Yay!
Of course purple is the color. “When I am old I shall wear purple” I am old so I keep looking for more things in purple. 🙂 Your book was a good start. Of course, I’m young at heart.
A lovely post, Cynthia. You must be thrilled by the feedback ❤
I am very thankful for it, Tina. Not to be taken for granted. Thanks for your response.
Maybe Myrtle is set to become a classic. How good that would be
Wouldn’t that be great! From your lips to God’s ear.
I think Derrick is right, Myrtle is destined to become a classic. Good work Cynthia!
I am so very happy for your success, Cynthia! Perhaps Kate and William need a book for the new little bundle of joy on the way. Myrtle seems a great pick, given Grandma’s choice of suit colors . . .:)
What a wonderful idea. But I am no longer out there in the world, and have no idea how to get it to them!
Will have to have a think on that one :-).
Congratulations to the winners of your Myrtle giveaway! I love the photo of the girls in their box-fort.
Purple is a splendid color. Love, love, love the hashtag.
Thank you, Laurie. Did I mention that I enthusiastically promoted Maya at a school I visited recently?
No, you didn’t! Many, many thanks! So generous of you.
Love the photo Cynthia .. great hashtag 🙂
Purple is an interesting color, and it has a lot of meanings depending how you look at it. I really liked it on your book. Good job with the book, and this post is nice and related, too!
Maybe you should contact Pantone … but that’s as far as I got on the idea. LOL.