So says Pantone, the colour people. (But they call it ‘ultra violet’, mind you.)
And so declared Lauren, for whom Myrtle was originally written. She promptly created this image using a picture from Myrtle the Purple Turtle.
I seem to be spying purple everywhere these days! Here’s Queen Elizabeth, looking very fashion-forward:
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And what’s better than a box-fort? I love this photo of Nadine Janetta’s two daughters Ella (4) and Leah (2). (Eldest daughter Brooklyn is only partly in the photo.)
Nadine, who lives southwest of Toronto, says, “It was the perfect cozy place to cuddle up with your book.”
“The girls have fallen in love with Myrtle and her friends in this well-told story of self acceptance – Myrtle the Purple Turtle has become the most read and asked-for book in our home.”
Ella, who is 4, says she likes the picture of me in the book. (Thanks, Ella!) She likes the book “because Myrtle falls asleep on her back” and “because she wants to be the same as the other turtles because she is purple”.
Brooklyn, who is 8, says: “It shows me that everyone’s different and you can’t change that.”
Nadine is one of three winners in the Myrtle giveaway in October. The others are bloggers Alethea Kehas (New Hampshire) and Brad Volz (Arkansas).
Their responses to Myrtle are lovely.

Alethea says Myrtle is “a beautifully written and illustrated tale of friendship and acceptance. I’m pretty sure I enjoyed it as much as my niece!”
Brad calls Myrtle “a timely and timeless story most needed in our troubled world. Myrtle the Purple Turtle is a delightful book to help teach children to embrace both their uniqueness and shared humanity.”
Thank you all! And remember: #loveyourshell!